AdsFlair
Guides & Insights

Google Ads & PPC Insights
for UK Trades & Home Services

Real budgets, real campaign structure and plain strategy advice from the team that manages Google Ads for UK plumbers, roofers, pest control companies and other local service businesses.

No fluff, no gated contentWritten by our own account managersUpdated as campaigns evolve

PPC Strategy guides 6

Electrician in hi-vis working on an electrical panel
PPC Strategy3 min read

Google Local Services Ads UK: What They Are, Who They Suit and What They Cost

Google Local Services Ads in the UK explained: how the pay-per-lead model works, who can use it, what a lead costs and how it compares with Google Ads.

Oct 2026Read more
Small business owner in an apron checking his phone
PPC Strategy3 min read

Is Google Ads Worth It for a Small Business?

Is Google Ads worth it for a small business? A plain way to work it out from your job value, close rate and click cost, with the cases where it is not.

Oct 2026Read more
Hand holding a phone with social media apps
PPC Strategy3 min read

Google Ads vs Meta Ads: Which Is Better for a Local Service Business?

Meta Ads vs Google Ads for a local service business: which one fits urgent jobs, which fits planned work, and how to split a small budget between them.

Oct 2026Read more
Business owner frustrated at a laptop
PPC Strategy3 min read

Google Ads Not Converting: 9 Causes and How to Fix Each One

Google Ads not converting? Nine common causes, from broken tracking and wrong search terms to slow landing pages, with the fix for each.

Oct 2026Read more
Pile of British pound coins
PPC Strategy3 min read

How Much Does It Cost to Advertise on Google in the UK?

How much does it cost to advertise on Google in the UK? Click costs by trade, how to set a monthly budget, and the fees that sit on top of ad spend.

Oct 2026Read more
Person reviewing website analytics on a laptop
PPC Strategy3 min read

Google Ads vs SEO for Local Businesses: Which Should You Use?

Google Ads vs SEO for a local business: how they differ on speed, cost, control and trust, which to start with, and how to make each help the other.

Oct 2026Read more

Real budgets, real campaign structure and plain strategy advice from the team that manages Google Ads for UK plumbers, roofers, pest control companies and other local service businesses.

  • ✓ No fluff, no gated content
  • ✓ Written by our own account managers
  • ✓ Updated as campaigns evolve
Industries We Excel In

Specialist Google Ads Campaigns for UK Local Service Businesses

Specialist Google Ads campaigns built for trades and service businesses that depend on leads to grow.

Plumbers & Gas Engineers

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Epoxy Flooring & Garage Renovation

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Junk Removal & Property Cleanout

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Window Cleaning & Pressure Washing

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Pest Control

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Solar Installation

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HVAC

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Driveway & Paving

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Landscaping

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Car Valeting, Detailing & Washing

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Roofing

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Drainage & Drain Unblocking

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Home Improvement & Handyman

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Painters & Decorators

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