Google Ads and Local Service Ads for pest control companies that want commercial contracts and booked callouts, not DIY clicks. Campaigns are split by service, and every call is tracked back to the keyword that produced it.
To a national agency, you are an account number. Your campaigns run on the same template as a client in a completely different trade.
That template does not know pest control. It does not know which postcodes you serve, which suburbs buy, or what your competitors down the road are bidding on.
Three things we do for every account, every week.
Precise location targeting across your service area, down to the postcode. Every pound goes toward buyers you can actually serve.
We put you in front of people at the moment they are ready to buy or book, and we skip the ones who are only browsing.
Ad copy, landing pages and bids are tested on a schedule. What wins stays. What loses is cut. Your cost per customer comes down.
Client success story
When Miella Plumbing & Construction Ltd first approached AdsFlair, they were a skilled team relying almost entirely on word-of-mouth and unpredictable referrals. Their phone rang some weeks and stayed silent others, and previous generalist agencies had only ever delivered impressions and clicks, never tracked, booked jobs.
As their dedicated Google Ads agency, we rebuilt their entire acquisition engine from the ground up: hyper-local Google Search campaigns geofenced to their real service radius, strict negative keyword lists to filter out DIY and price-shopper traffic, and server-side conversion tracking that mapped every phone call and quote request back to the exact keyword that drove it.
Within 90 days, Miella went from chasing work to choosing it, filling their diary with high-margin installation and boiler jobs and finally seeing exactly which campaigns produced revenue.
Trusted by Businesses Across the UK & Beyond
Owners of trade and local service businesses on working with AdsFlair.
“AdsFlair delivers qualified, high-ticket extension and renovation inquiries consistently. Truly in a league of their own for construction marketing.”
“Transparent reporting and genuine commercial understanding. The call tracking and lead qualification setup changed how we run our sales pipeline.”
“Within six weeks of AdsFlair taking over our Google Ads, our monthly booked boiler installations doubled while our cost per lead dropped by 34%.”
“The landing page and tracking work alone paid for itself in the first month. We can finally see which campaigns bring in commercial contracts versus one-off jobs.”
“Every previous agency treated us like a generic client. AdsFlair actually understands HVAC seasonality and built campaigns around it. Our winter pipeline has never looked this healthy.”
“AdsFlair rebuilt our Google Ads from scratch and finally put proper call tracking in place. We went from guessing which ads worked to knowing exactly which keyword booked which job.”
Four steps. You approve each one before we move to the next.
We go through your account history to find where budget is leaking and what can be fixed this week.
A campaign structure built around your services, your postcodes and the customers you want more of. You sign it off before launch.
New ad variants, tracking for every call and form, and landing pages built to convert.
Weekly performance sprints and reports that show profit, not vanity metrics.
Running a pest control business means moving fast on real infestations, not fielding calls from people who just want a free tip or live outside your coverage area. We build campaigns engineered to protect your ad spend and your team's time.
Wasting ad spend on people searching “how to get rid of mice myself” or “free pest control council”.
Fielding calls for postcodes outside your actual treatment coverage area.
No dynamic call tracking to see which keyword actually booked a commercial contract or emergency callout.
Paying a retainer to an agency that treats pest control the same as every other local trade.
We structure your PPC campaigns to prioritise recurring commercial contracts and high-margin call-outs over one-off low-value enquiries.
Target homeowners searching for rat, mice, wasp and insect infestation treatments in your service radius.
Capture recurring, high-value B2B contracts from restaurants, food storage sites, offices and retail units needing scheduled pest control.
Dominate urgent, same-day search intent during peak wasp and insect season with call-first ad formats.
Generate leads for recurring quarterly treatment plans, your most predictable and highest lifetime-value revenue.
Getting the click is only step one. Turning that click into a booked call-out or signed contract requires technical precision most agencies skip.
Every inbound phone call is tracked back to the exact keyword and ad that generated it, so you know which campaigns actually book jobs.
Most pest emergencies are searched for on mobile. We build fast-loading quote pages with tap-to-call and instant callback requests.
Leads land straight in your CRM or WhatsApp within seconds, so you can respond while the infestation is still urgent to the customer.
AdsFlair manages Google Ads for pest control companies across the UK. We are based in Leicester and manage accounts remotely, so a London pest controller gets campaigns built around its own boroughs and the pests it wants more work on.
As a pest control PPC agency, we build campaigns around the exact areas you serve, so your budget only reaches customers you can take on.
Management starts from £499 a month, plus a one-time £449 setup fee. Your ad spend is separate and is paid straight to Google. We recommend an ad budget of at least £500 a month. Rolling monthly terms, 30 days' notice.
By splitting campaigns by pest and job type, showing call ads to people searching right now, and tracking every call back to its keyword. Budget then moves towards the services that actually book.
Yes. Commercial searches such as restaurant pest control or office pest contracts run in their own campaign, with their own landing page and budget, so they are not crowded out by one-off callouts.
Negative keywords block terms like how to, spray, trap and free, and we review the search terms report every week. The ads also make it clear you send a technician, not advice.
Campaigns usually go live within 5 business days of you signing off the plan, and calls normally start in the first week. Wasp and rodent work follows the season, so we plan budgets around it.
Yes. Rats, mice, wasps, bed bugs and other pests each get their own ad group or campaign, so the ad matches the search and you can see which pests are profitable.
Yes, along with Brighton, Oxford and the rest of the UK. London campaigns are targeted by borough because click costs there are higher.
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