Independent Google Ads consultancy for Nottingham businesses that want a straight answer about their account. A senior Google Ads consultant audits your campaigns, tracking and spend, shows you where the money leaks, and gives you a plan your team or ours can act on. Our team has managed over £2M in UK ad spend.
Plenty of accounts are set up once and then left to Google’s recommendations. Broad match, auto-applied suggestions and Performance Max slowly widen who sees your ads.
Nobody checks whether a click from outside your area, a job seeker or a DIY search ever became a customer. Spend goes up, enquiries stay flat, and the dashboard still looks busy.
Every engagement covers the same three areas, in this order.
We go through structure, keywords, search terms, bids and conversion tracking line by line, so you know which numbers in your account you can trust.
We match keywords and budgets to the work that makes you money, then set bidding so Google chases those enquiries, not cheap clicks.
You get a prioritised list of changes: what to fix this week, what to test next month and what to leave alone.
Client success story
When Miella Plumbing & Construction Ltd first approached AdsFlair, they were a skilled team relying almost entirely on word-of-mouth and unpredictable referrals. Their phone rang some weeks and stayed silent others, and previous generalist agencies had only ever delivered impressions and clicks, never tracked, booked jobs.
As their dedicated Google Ads marketing agency, we rebuilt their acquisition engine from the ground up: hyper-local Google Search campaigns around their real service radius, strict negative keyword lists to filter out DIY and price-shopper traffic, and conversion tracking that mapped every phone call and quote request back to the exact keyword that drove it.
Within 90 days, Miella went from chasing work to choosing it, filling their diary with high-margin installation and construction projects and finally seeing exactly which campaigns produced revenue.
Trusted by Businesses Across the UK & Beyond
Owners of trade and local service businesses on working with AdsFlair.
“AdsFlair delivers qualified, high-ticket extension and renovation inquiries consistently. Truly in a league of their own for construction marketing.”
“Transparent reporting and genuine commercial understanding. The call tracking and lead qualification setup changed how we run our sales pipeline.”
“Within six weeks of AdsFlair taking over our Google Ads, our monthly booked boiler installations doubled while our cost per lead dropped by 34%.”
“The landing page and tracking work alone paid for itself in the first month. We can finally see which campaigns bring in commercial contracts versus one-off jobs.”
“Every previous agency treated us like a generic client. AdsFlair actually understands HVAC seasonality and built campaigns around it. Our winter pipeline has never looked this healthy.”
“AdsFlair rebuilt our Google Ads from scratch and finally put proper call tracking in place. We went from guessing which ads worked to knowing exactly which keyword booked which job.”
No long onboarding. You see the findings before you commit to anything.
We go through your account history to find where budget is leaking and what can be fixed this week.
We walk you through the findings on a call and agree the priorities: what to fix, what to stop and where to spend.
You get the written roadmap. Your team makes the changes, or we make them for you.
Monthly or quarterly check-ins to review results, adjust the plan and catch problems early.
Take the parts you need, once or on an ongoing basis.
In-depth review of your Google Ads account: structure, keywords, bids, ad copy, and conversion tracking.
See exactly what your competitors are bidding on and how to outperform them in the auction.
Identify the highest-intent, best-converting keywords your ideal customers are searching for.
A clear, prioritised action plan showing exactly what to change and in what order.
Custom campaign strategies built around your business goals, budget, and service area.
Monthly or quarterly advisory calls to keep your campaigns performing at their best.
We are based in Leicester and work with businesses across Nottingham and Nottinghamshire, from the city centre to West Bridgford, Beeston, Arnold, Hucknall and Mansfield. Most consultancy happens on video calls with screen share, so we can go through your account together, line by line.
Location settings are one of the first things we check. A Nottingham account bidding across the whole East Midlands pays for clicks it cannot serve, while one that ignores Derby or Loughborough may be missing customers who would happily travel. Your audit shows where your enquiries actually come from, and the targeting is set to match.
If someone already runs your account, in-house or at an agency, and you want an independent second opinion, consultancy is the better fit. If you would rather hand the whole account over, see our Google Ads management service or our PPC agency in Nottingham page.
A Google Ads consultant reviews your account, tracking and spend, explains what is working and what is not, and gives you a prioritised plan. Unlike full management, your team usually makes the changes, with the consultant advising and checking progress.
The first account review and strategy call is free. After that you get a fixed quote based on the size of your account and how much ongoing advice you want. If you want us to run the account instead, management starts from £499 a month plus a one-time £449 setup.
Yes. We are based in Leicester and work with Nottingham and Nottinghamshire businesses, mostly over video call. Targeting is set to the areas you actually serve, whether that is the city, West Bridgford, Beeston or further out to Mansfield.
Choose a consultant if you have someone to run the account and want an independent expert to audit and guide it. Choose management if you want us to run it day to day. Many businesses start with a consultancy audit and decide after that.
Access to your Google Ads account (and GA4 if you use it), your monthly budget, and the services or areas you want more work from. That is enough for us to prepare the review.
No. We work on a rolling monthly agreement with 30 days’ notice. Your ad accounts and data stay in your name, so if you leave, everything goes with you.
