Most landscapers do not struggle to find work. They struggle to find the right work: well-paid patio, turf and full garden projects instead of endless hedge trims and one-off tidy-ups at the wrong end of town. Getting landscaping clients is really about getting the right landscaping clients, and that starts with knowing what each type of job is worth.
What landscaping jobs are worth
| Job | Typical UK price (2026) |
|---|---|
| Small patio (~20m²), all-in | £700 to £2,600 |
| Medium patio (~40m²), all-in | £1,400 to £5,200 |
| Large patio (~80m²), all-in | £2,800 to £10,400 |
| Porcelain, supply and lay | £65 to £130 per m² |
| Lawn treatment programme (annual) | £120 to £300 |
| Mowing contract, per visit | £20 to £40 |
Sources: Trade2Base patio laying costs (June 2026); BestBuilders lawn care costs (September 2026).
The gap between a £30 mow and a £6,000 patio is the reason to be deliberate. Your marketing should attract more of the jobs that pay best, and recurring work that keeps crews busy between them.
1. Decide what you want more of
Write down your two or three most profitable services and your minimum worthwhile job. Everything you put out, from ads to your Google profile, should point at those. If you do not want £150 jobs, do not advertise "no job too small".
2. Show your work, everywhere
Landscaping sells on photos. Homeowners want to see what you have built, near them.
- Photograph every project before, during and after, from the same angles.
- Name the town and the materials: "Porcelain patio and raised beds, 45m², Oadby".
- Use the same photos on your Google Business Profile, website, Instagram and ads.
3. Be found on Google and Maps
- Google Business Profile: landscaping categories, each service listed, real photos weekly, and reviews from every finished project.
- Google Search Ads: campaigns for high-value searches like "patio installers [town]", "landscape gardeners near me" and "garden design [town]", with a landing page full of local projects. See Google Ads for landscapers.
- Service pages: one page per main service on your website, naming the areas you cover.
4. Use Instagram and Facebook as your portfolio
Social media suits landscaping better than most trades. Before-and-after reels, time-lapses of a patio going down and short walk-throughs of finished gardens attract homeowners months before they are ready. Paid social ads targeted at your postcodes and retargeting site visitors turn that interest into enquiries. Compare channels in Google vs Meta for landscapers.
5. Price signals attract the right clients
"Most of our patios are £4,000 to £12,000" on your website and ads loses some enquiries and saves you many wasted site visits. It also signals quality.
6. Partnerships
- Builders and extension firms: new extensions need new gardens.
- Estate agents: sellers smarten gardens; buyers redo them.
- Garden centres and suppliers: many customers buy materials and need a fitter.
- Fencing and driveway firms: refer work both ways.
7. Referrals and reviews
A finished garden is seen by neighbours every day. Leave a sign during the job (with permission), ask for a review at handover and thank clients who refer. A small referral reward is cheaper than any ad.
8. Recurring work to smooth the year
Maintenance contracts, lawn treatment programmes and seasonal tidy-ups provide steady income in winter and fill gaps between projects. BestBuilders' 2026 figures put an annual lawn treatment programme at £120 to £300 per lawn; 50 contracts add up quickly.
A season-by-season plan
| Season | Focus |
|---|---|
| Winter (Dec to Feb) | Design consultations, spring bookings, maintenance contracts, portfolio content |
| Spring (Mar to May) | Peak advertising for patios, turf and full gardens; fast quoting |
| Summer (Jun to Aug) | Deliver; capture photos and reviews; maintenance sales |
| Autumn (Sep to Nov) | Fencing, clearance, lawn renovation; early-bird spring offers |
Measure what each channel brings
Ask every client how they found you and record the project value. After a season, you will know which channels bring £5,000 patios and which bring £100 jobs, and you can move time and budget accordingly.
Frequently asked questions
How do landscapers get more clients?
Show real project photos everywhere, keep a complete Google Business Profile with reviews, run Google Ads for high-value services, use Instagram and Facebook as a portfolio, and build referrals and partnerships.
How do I get bigger landscaping jobs?
Advertise the services you want most, show price ranges, use project photos with sizes and locations, and target searches like "patio installers [town]" rather than general gardening terms.
What do landscaping jobs cost in the UK?
2026 UK guides put an all-in 40m² patio at about £1,400 to £5,200 and porcelain supply-and-lay at £65 to £130 per m². Lawn treatment programmes run about £120 to £300 a year.
How do landscapers get work in winter?
Sell design consultations and spring bookings, maintenance contracts and lawn programmes, and seasonal work such as fencing and clearance.
Related guides
Sources
- Trade2Base, "Patio laying costs UK 2026" (8 June 2026)
- BestBuilders, lawn care cost UK (updated September 2026)
Want more of the projects you actually want?
Ask for a free review. We will look at your Google profile, website and ads and show you how to attract larger landscaping projects.