Google Ads for garage floor coating and renovation contractors who want high-value projects, not DIY enquiries. Campaigns separate residential from commercial work, and every call and form is tracked back to the keyword that produced it.
To a national agency, you are an account number. Your campaigns run on the same template as a client in a completely different trade.
That template does not know epoxy flooring. It does not know which postcodes you serve, which suburbs buy, or what your competitors down the road are bidding on.
Three things we do for every account, every week.
Precise location targeting across your service area, down to the postcode. Every pound goes toward buyers you can actually serve.
We put you in front of people at the moment they are ready to buy or book, and we skip the ones who are only browsing.
Ad copy, landing pages and bids are tested on a schedule. What wins stays. What loses is cut. Your cost per customer comes down.
Client success story
When Miella Plumbing & Construction Ltd first approached AdsFlair, they were a skilled team relying almost entirely on word-of-mouth and unpredictable referrals. Their phone rang some weeks and stayed silent others, and previous generalist agencies had only ever delivered impressions and clicks, never tracked, booked jobs.
As their dedicated Google Ads agency, we rebuilt their entire acquisition engine from the ground up: hyper-local Google Search campaigns geofenced to their real service radius, strict negative keyword lists to filter out DIY and price-shopper traffic, and server-side conversion tracking that mapped every phone call and quote request back to the exact keyword that drove it.
Within 90 days, Miella went from chasing work to choosing it, filling their diary with high-margin installation and boiler jobs and finally seeing exactly which campaigns produced revenue.
Trusted by Businesses Across the UK & Beyond
Owners of trade and local service businesses on working with AdsFlair.
“AdsFlair delivers qualified, high-ticket extension and renovation inquiries consistently. Truly in a league of their own for construction marketing.”
“Transparent reporting and genuine commercial understanding. The call tracking and lead qualification setup changed how we run our sales pipeline.”
“Within six weeks of AdsFlair taking over our Google Ads, our monthly booked boiler installations doubled while our cost per lead dropped by 34%.”
“The landing page and tracking work alone paid for itself in the first month. We can finally see which campaigns bring in commercial contracts versus one-off jobs.”
“Every previous agency treated us like a generic client. AdsFlair actually understands HVAC seasonality and built campaigns around it. Our winter pipeline has never looked this healthy.”
“AdsFlair rebuilt our Google Ads from scratch and finally put proper call tracking in place. We went from guessing which ads worked to knowing exactly which keyword booked which job.”
Four steps. You approve each one before we move to the next.
We go through your account history to find where budget is leaking and what can be fixed this week.
A campaign structure built around your services, your postcodes and the customers you want more of. You sign it off before launch.
New ad variants, tracking for every call and form, and landing pages built to convert.
Weekly performance sprints and reports that show profit, not vanity metrics.
Running an epoxy garage flooring or garage renovation business is hands-on. You shouldn't waste time answering phone calls from people looking for £50 DIY paint kits or cheap council repairs.
Wasting ad spend on searchers typing “cheap epoxy paint DIY”.
Getting enquiries outside your primary UK installation coverage area.
No dynamic call tracking to see which keyword actually booked a £4,000 resin driveway or garage floor.
Paying monthly retainers to generalist agencies who don't understand garage conversions.
We structure your Google Ads campaigns to capture high-intent UK property owners ready to invest in premium transformations.
Target affluent homeowners in London, Surrey, and Cheshire searching for seamless resin garage floors and polyaspartic coatings.
Capture high-ticket searches for garage storage systems, insulated walling, gym conversions, and workshop fits in Manchester & West Midlands.
Scale into B2B contracts targeting warehouses, automotive showrooms, retail spaces, and commercial kitchens across Leeds & Bristol.
Dominate local seasonal searches for exterior resin-bound driveways and decorative outdoor patio floorings.
Getting a homeowner to click your ad is only 10% of the battle; converting that click into a phone call or instant quote request requires technical precision.
We integrate CallRail and GTM directly with Google Ads to track every inbound phone call back to the exact keyword that generated it.
80%+ of flooring searches happen on mobile phones. We build ultra-fast quote landing pages with instant photo-upload features.
Leads drop straight into GoHighLevel or WhatsApp within seconds so your dispatch team can quote while the lead is hot.
AdsFlair works with garage renovation, garage conversion and epoxy flooring contractors across the UK. We are based in Leicester and manage accounts remotely, so contractors in the South East get campaigns built around their own counties and project types.
As a garage renovation marketing company, we build campaigns around the exact areas you serve, so your budget only reaches customers you can take on.
Management starts from £499 a month, plus a one-time £449 setup fee. Your ad spend is separate and is paid straight to Google. We recommend an ad budget of at least £500 a month. Rolling monthly terms, 30 days' notice.
Yes, when the campaigns target people searching for an installer rather than a product. Searches like garage floor coating near me or resin garage floor cost come from homeowners ready to get quotes.
Negative keywords block terms like paint, kit, DIY and how to, and the list is reviewed every week. Ads also mention professional installation and price ranges, which puts off people looking for a tin of paint.
No. You stay on rolling monthly terms and can leave with 30 days' notice. We would rather keep you with results than with a contract.
Campaigns usually go live within 5 business days of you signing off the plan, and the first enquiries normally arrive in the first week or two.
Yes. Residential and commercial work run as separate campaigns with their own keywords, budgets and landing pages, so you can see the cost per lead for each.
Yes. We run campaigns for contractors in London, Surrey, Essex, Southampton, Portsmouth and across the UK.
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