Google Ads and Meta Ads for Greater London

PPC Management and Google Ads Agency in London for Trades and Service BusinessesPPC Management Agency in London

We manage Google Ads for trades and service businesses across London, with targeting set borough by borough so your budget stays in the areas you actually cover. Every call and form is tracked back to the keyword that produced it. Management from £499 a month, no long-term contract.

Free. No obligation. Findings within 48 hours.
  • Google Premier Partner
  • No lock-in contracts
Campaign performance
Real accounts
Google Ads dashboard: 674 conversions, 260 lead forms and 406 phone callsGoogle Ads dashboard for a client account, 1 to 31 MarchGoogle Ads dashboard for a client account, 15 March to 13 AprilGoogle Ads campaign view for a client account, 15 March to 13 April
Screenshots from AdsFlair-managed Google Ads accounts.

Why So Many London Businesses Pay for Clicks That Never Convert

What's happening

To a national agency, you are an account number. Your campaigns run on the same template as a client in Leeds or Glasgow.

That template does not know London. It does not know which postcodes you serve, which suburbs buy, or what your competitors down the road are bidding on.

What it costs you

  • Cost per acquisition keeps climbing. Each new customer costs more than the last.
  • You pay for clicks you cannot serve. People outside your radius, job seekers, bargain hunters.
  • Your budget runs dry early. Local competitors pick up the customers searching after lunch.

Here is what changes with AdsFlair

You own the accounts. Your Google and Meta ad accounts stay in your name, with full admin access.
You see the bidding. Every strategy, budget change and test is logged and explained.
We filter relentlessly. Search terms are reviewed every week. Irrelevant queries become negative keywords before they cost you twice.

See Where Your Budget Is Leaking →

PPC Management in London for Local Service Businesses

Three things we do for every account, every week.

Hyper-Local London Targeting

Precise location targeting across Greater London, down to the postcode. Every pound goes toward buyers you can actually serve.

  • Radius and postcode targeting, from Zone 1 out to the M25
  • Exclusions for areas you do not cover
  • Local ad copy, call extensions and location assets

High-Intent Search and Shopping Funnels

We put you in front of people at the moment they are ready to buy or book, and we skip the ones who are only browsing.

  • Keywords mapped by intent and margin
  • Shopping feeds cleaned and structured for e-commerce
  • Meta retargeting to bring back visitors who did not convert

Continuous CRO and Split Testing

Ad copy, landing pages and bids are tested on a schedule. What wins stays. What loses is cut. Your cost per customer comes down.

  • A new ad or landing page test every month
  • Call and form tracking on every campaign
  • Results shared in plain English, including the tests that lost
Get a Free London PPC Audit

Proof From Real Accounts

50+
UK clients managed
6+ years
running UK paid media accounts
Premier
Google Premier Partner certified
£2M+
in managed ad spend

Client success story

How AdsFlair Scaled Miella Plumbing & Construction Ltd Into a Booked-Out Local Brand

The challenge

When Miella Plumbing & Construction Ltd first approached AdsFlair, they were a skilled team relying almost entirely on word-of-mouth and unpredictable referrals. Their phone rang some weeks and stayed silent others, and previous generalist agencies had only ever delivered impressions and clicks, never tracked, booked jobs.

What we did

As their dedicated Google Ads marketing agency, we rebuilt their acquisition engine from the ground up: hyper-local Google Search campaigns around their real service radius, strict negative keyword lists to filter out DIY and price-shopper traffic, and conversion tracking that mapped every phone call and quote request back to the exact keyword that drove it.

The result

Within 90 days, Miella went from chasing work to choosing it, filling their diary with high-margin installation and construction projects and finally seeing exactly which campaigns produced revenue.

From Free Audit to Live Campaigns in Four Steps

Four steps. You approve each one before we move to the next.

  1. 01

    Deep-Dive Audit

    We go through your account history to find where budget is leaking and what can be fixed this week.

    48 hours
  2. 02

    Blueprint Architecture

    A campaign structure built around your services, your postcodes and the customers you want more of. You sign it off before launch.

    Week 1
  3. 03

    Precision Launch

    New ad variants, tracking for every call and form, and landing pages built to convert.

    Live within 5 business days
  4. 04

    Scale and Optimise

    Weekly performance sprints and reports that show profit, not vanity metrics.

    Every week
Get a Free London PPC AuditStep 01 costs nothing and commits you to nothing.

What Should the Best PPC Management Agency in London Do for You?

London clicks cost more than most of the UK, so wasted spend adds up quickly. Whichever agency you choose, hold it to the same four points.

  • Track calls and forms back to keywords, so you know which searches bring enquiries.
  • Target by area, so your budget stays in the parts of London you cover.
  • Report cost per lead, not only clicks and impressions.
  • Keep you free to leave, with no long-term contract.

That is how we run every London account.

Trusted by UK Local Contractor Businesses

Don't just take our word for it. Here's what real UK business owners say about working with AdsFlair.

4.9/5 from 47 reviews

“AdsFlair delivers qualified, high-ticket extension and renovation inquiries consistently. Truly in a league of their own for construction marketing.”

Paul Reynolds, Reynolds Builders

“Transparent reporting and genuine commercial understanding. The call tracking and lead qualification setup changed how we run our sales pipeline.”

Mark Thompson, Thompson Gas & Plumbing

“Within six weeks of AdsFlair taking over our Google Ads, our monthly booked boiler installations doubled while our cost per lead dropped by 34%.”

Dave Harrison, Harrison Plumbing

“The landing page and tracking work alone paid for itself in the first month. We can finally see which campaigns bring in commercial contracts versus one-off jobs.”

Callum Bryant, Founder, Bryant Pest & Property Services

“Every previous agency treated us like a generic client. AdsFlair actually understands HVAC seasonality and built campaigns around it. Our winter pipeline has never looked this healthy.”

Amy Chen, Director, Chen HVAC Solutions

“AdsFlair rebuilt our Google Ads from scratch and finally put proper call tracking in place. We went from guessing which ads worked to knowing exactly which keyword booked which job.”

Ryan Fletcher, Owner, Fletcher Gas & Plumbing

London Areas We Cover

As a PPC management agency in London, we build campaigns around the exact areas you serve, so your budget only reaches customers you can take on.

Westminster
City of London
Canary Wharf
Camden
Islington
Hackney
Southwark
Lambeth
Wandsworth
Croydon
Ealing
Greenwich

PPC Management Pricing in London

Management starts from £499 a month, plus a one-time £449 setup. Clicks in London cost more than in most of the UK, so for most trades we recommend an ad budget of £1,000 to £3,000 a month, paid directly to Google. Rolling monthly terms, 30 days' notice.

From £499 a monthFlat management fee, no hidden extras.
£449 one-time setupAccount build, tracking and landing page checks.
Rolling monthlyNo long-term contract, 30 days’ notice.

See all packages

Frequently Asked Questions

How much does Google Ads cost in London?

There are two costs: your ad spend, which goes to Google, and our management fee. Most London trades spend £1,000 to £3,000 a month on ads. Management starts from £499 a month, plus a one-time £449 setup fee.

Do you specialise in London PPC?

Yes. We run campaigns for London trades and service businesses, where click costs are higher and service areas are tighter. That is why we target by borough and review search terms every week.

Which areas of London do you cover?

All of Greater London, including Westminster, the City, Canary Wharf, Camden, Islington, Hackney, Southwark, Lambeth, Wandsworth, Croydon, Ealing and Greenwich. Campaigns only target the boroughs you can serve.

How quickly can you launch campaigns in London?

Campaigns usually go live within 5 business days of you signing off the plan. You get the free audit findings within 48 hours of asking.

Is there a long-term contract?

No. You stay on rolling monthly terms and can leave with 30 days' notice. We would rather keep you with results than with a contract.

Still have a question? Call +44 7846 860357

Start Getting London Leads Today

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