Revenue, not just clicks. Stop burning ad spend on campaigns nobody is watching. We build and manage Google and Meta campaigns for solar businesses across the UK, and we report on revenue, not impressions.
To a national agency, you are an account number. Your campaigns run on the same template as a client in a completely different trade.
That template does not know solar. It does not know which postcodes you serve, which suburbs buy, or what your competitors down the road are bidding on.
Three things we do for every account, every week.
Precise location targeting across your service area, down to the postcode. Every pound goes toward buyers you can actually serve.
We put you in front of people at the moment they are ready to buy or book, and we skip the ones who are only browsing.
Ad copy, landing pages and bids are tested on a schedule. What wins stays. What loses is cut. Your cost per customer comes down.
Client success story
When Miella Plumbing & Construction Ltd first approached AdsFlair, they were a skilled team relying almost entirely on word-of-mouth and unpredictable referrals. Their phone rang some weeks and stayed silent others, and previous generalist agencies had only ever delivered impressions and clicks, never tracked, booked jobs.
As their dedicated Google Ads marketing agency, we rebuilt their acquisition engine from the ground up: hyper-local Google Search campaigns around their real service radius, strict negative keyword lists to filter out DIY and price-shopper traffic, and conversion tracking that mapped every phone call and quote request back to the exact keyword that drove it.
Within 90 days, Miella went from chasing work to choosing it, filling their diary with high-margin installation and construction projects and finally seeing exactly which campaigns produced revenue.
Trusted by Businesses Across the UK & Beyond
Owners of trade and local service businesses on working with AdsFlair.
“AdsFlair delivers qualified, high-ticket extension and renovation inquiries consistently. Truly in a league of their own for construction marketing.”
“Transparent reporting and genuine commercial understanding. The call tracking and lead qualification setup changed how we run our sales pipeline.”
“Within six weeks of AdsFlair taking over our Google Ads, our monthly booked boiler installations doubled while our cost per lead dropped by 34%.”
“The landing page and tracking work alone paid for itself in the first month. We can finally see which campaigns bring in commercial contracts versus one-off jobs.”
“Every previous agency treated us like a generic client. AdsFlair actually understands HVAC seasonality and built campaigns around it. Our winter pipeline has never looked this healthy.”
“AdsFlair rebuilt our Google Ads from scratch and finally put proper call tracking in place. We went from guessing which ads worked to knowing exactly which keyword booked which job.”
Four steps. You approve each one before we move to the next.
We go through your account history to find where budget is leaking and what can be fixed this week.
A campaign structure built around your services, your postcodes and the customers you want more of. You sign it off before launch.
New ad variants, tracking for every call and form, and landing pages built to convert.
Weekly performance sprints and reports that show profit, not vanity metrics.
Scaling a solar panel installation business in the UK requires steady, high-margin projects, not a flood of tire-kickers who don't own their property or are looking for “free government solar panel grants.”Most traditional solar marketing companies rely on buying shared leads from 3rd-party aggregators (where 5 other installers call the same lead at once) or running generic ads that waste spend on renters typing “how to build a DIY solar panel.” At AdsFlair, we build exclusive, branded Google & Meta ad engines with strict negative keyword filters and postcode qualification forms, ensuring your sales team only speaks to high-intent homeowners and commercial buyers ready to invest.
Buying leads from 3rd-party aggregators where 5 other installers call the same homeowner at once.
Wasting ad spend on people typing “free government solar panel grants” or “how to build a DIY solar panel.”
Generic ads with no roof-eligibility or homeownership filtering before a form is submitted.
No steady flow of high-margin residential and commercial installation projects to plan around.
We structure your Google, Meta, and SEO campaigns to capture high-ticket installation requests across top search terms in London, Manchester, Birmingham, Surrey, Yorkshire, and the rest of the UK.
Target affluent UK homeowners and property buyers actively searching for 4kW–10kW home solar panel systems, system upgrades, and slate-roof installations.
Capture lucrative B2B solar inquiries from warehouse managers, factories, office parks, and agricultural farms seeking large-scale roof setups to cut OPEX.
Scale high-margin add-ons by targeting searches for GivEnergy, Tesla Powerwall, and retrofit battery storage systems for existing solar owners.
Capture complete green home overhaul leads by bundling PV panels with heat pump integrations and smart EV home charging points.
Generating a click is easy; securing a £7,000 to £50,000+ booked solar installation contract requires advanced technical conversion engineering.
We build interactive quote pages that automatically qualify prospects by homeownership status, roof orientation, and postcode before they can submit a lead.
We connect CallRail and Google Tag Manager (GTM) to map every inbound phone call and quote form back to the specific keyword that generated it.
Leads hit your CRM or sales reps' WhatsApp within 5 seconds with all system specifications included, letting you call back while buyer intent is at its peak.
As a solar digital marketing agency, we build campaigns around the exact areas you serve, so your budget only reaches customers you can take on.
Solar companies get better leads by targeting people actively searching for solar installation, battery storage and renewable energy quotes. AdsFlair combines Google Ads, SEO, landing pages and conversion tracking so solar installers can measure quote requests, phone calls and booked consultations.
Most UK solar installers start with a monthly ad spend between £1,200 and £5,000+, depending on target coverage (e.g., local county vs. nationwide) and project focus (residential vs. commercial).
We engineer multi-step interactive quote funnels with conditional logic that disqualifies renters, flat dwellers, or unsuitable roof types before a submission is generated, saving your sales team valuable time.
Most solar clients see their first roof-eligibility-qualified leads within 5 to 10 days of launch, once postcode and homeowner-status filters are live on the quote funnel.
Yes. Residential PV, commercial and industrial installs, and battery storage retrofits each get dedicated campaigns and landing pages, since the buyer journey and average project value differ significantly.
Yes. We layer Meta retargeting funnels on top of Google Search to re-engage homeowners who viewed your quote page but didn't convert, which typically recovers 15 to 25% of otherwise lost leads.
Practical guides on solar lead quality, keywords and budgets, written for solar installation businesses.
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