Google Ads Specialists for UK Local Service Businesses

PPC Packages & Google Ads Management Pricing
You’re paying for the outcome, not the hours.

We build and manage Google Ads around the numbers that matter to your business: relevant enquiries, phone calls, lead quality and booked work—not just clicks.

See Pricing →See the Business Math

No long-term contracts · You own your account & data · Your Google Ads budget stays separate

Reach more relevant searchesFocus budget on people actively looking for the services you sell.

Waste less ad budgetFilter irrelevant searches and keep improving where the money goes.

Measure real enquiriesKnow which campaigns produce calls and forms—not just traffic.

Google Ads Pricing

Build it properly. Then choose how deeply we manage it.

Every account starts with the right foundation. Monthly management gets deeper as your account, budget and measurement needs grow.

Paid upfront

One-Time Cost

Foundation Setup & Integration charge

£449 one time

The foundation before ongoing monthly management.

✓Google Ads account creation or complete review

✓Business, service & competitor research

✓Keyword & commercial search-intent research

✓Initial negative-keyword foundation

✓Campaign & ad-group architecture

✓High-converting Search ad copy

✓Complete ad asset setup

✓Location, schedule & device configuration

✓Google Ads + GA4 + GTM integration

✓Google Business Profile integration where applicable

✓Form & phone conversion setup where applicable

✓Bidding, budget strategy, tracking QA & pre-launch checks

No artificial campaign or ad-group limits. Structure is based on your ad budget, services, locations, search demand and management level.

Essential

Build the Foundation

£499 / month

Best forA professionally managed Google Search foundation

You get

✓Google Search campaign management
✓Structure matched to available ad budget
✓Keyword research — up to 75 keywords
✓High-converting ad copy
✓Complete ad asset setup
✓Basic form conversion tracking
✓Monthly performance reporting
✓Monthly search-term optimisation
✓Monthly negative-keyword refinement
✓Ongoing active management

Not included

—Advanced GA4 conversion setup
—Enhanced Conversions
—Detailed CRO audit
—Remarketing setup
—Priority support
—Free landing pages

Choose Essential →

Recommended

Standard

Grow Smarter

£1,349 / month

Best forMore data, more testing & faster optimisation

You get

✓Everything relevant from Essential
✓Expanded Search structure based on budget & opportunity
✓Keyword research — up to 150 keywords
✓A/B testing of high-converting ad copy
✓Complete ad asset setup
✓GA4 + form conversion tracking
✓Bi-weekly performance reporting
✓Bi-weekly search-term optimisation
✓Bi-weekly negative-keyword refinement
✓Basic landing-page audit
✓Ongoing active management

Not included

—Enhanced Conversions
—Detailed CRO audit
—Priority management & support
—Free landing pages
—Premium tracking suite

Choose Standard →

Premium

Scale With Confidence

£2,549 / month

Best forDeeper measurement + faster optimisation

You get

✓Everything relevant from Standard
✓Advanced Search management scaled to budget & opportunity
✓Unlimited keyword research + competitor analysis
✓Continuous ad-copy testing
✓Complete ad asset setup
✓Phone-call + GA4 conversion tracking
✓Enhanced Conversions
✓Weekly performance reporting
✓Weekly search-term optimisation
✓Weekly negative-keyword refinement
✓Detailed landing-page CRO audit
✓Remarketing setup
✓Priority management & support

3 Conversion-Focused Landing Pages — FREEBuilt around priority services/campaigns. More than 3 pages are priced separately.

Premium Tracking Suite — IncludedGoogle Ads Server-Side Tracking with GTM + Stape · GDPR/CCPA Consent Mode Setup · Comprehensive Tracking Audit

Choose Premium →

Small Business Option

Professional Google Ads management without a heavy agency commitment.

For smaller businesses that want expert Google Search management while keeping the commitment simple and accessible.

£25 / day

Start Small →

See the Business Math

What could better Google Ads performance mean for your business?

Use your own numbers to put the management fee into commercial context. This does not predict results—it shows what a given number of additional qualified enquiries could mean if your normal close rate holds.

Change the numbers. The result updates instantly.

Average customer / job value£

Additional qualified enquiriesLeads

Your usual close rate%

AdsFlair management fee£

Illustrative revenue from those additional enquiries

£3,150

What the work means

What all this work actually means for your business.

You shouldn't need Google Ads jargon to understand what you're paying us to improve.

Keyword Research

Put budget behind searches with buying intent.

We focus on searches closely connected to services you actually want to sell.

Negative Keywords

Stop paying for irrelevant searches.

We filter searches that don't fit your service, customer or commercial goal.

Ad Copy Testing

Find messages that make the right people respond.

We test ads to improve relevance and response quality.

Conversion Tracking

See which ads actually create enquiries.

Calls and forms become measurable so decisions aren't based on clicks alone.

Search Term Optimisation

Move attention from waste towards opportunity.

Real search data shows what to exclude, protect and expand.

Landing Page CRO

Get more value from traffic you're already paying for.

We reduce friction between the ad click and the enquiry.

The point isn't more marketing activity. It's to make your Google Ads budget work harder and make the results easier to understand.

Before you hand us your account

The questions we'd want answered too.

Most hesitation about hiring an agency is reasonable. Here's how we approach the things owners usually worry about.

“Am I locked into a long contract?”

No. We want you to stay because the relationship makes commercial sense—not because you're trapped.

“Who owns my Google Ads account?”

You do. Your account, history and advertising data remain yours.

“Does your fee include my ad spend?”

No. Your budget goes directly to Google. Our fee covers strategy, management and optimisation.

“What if another agency already wasted my money?”

We review the account first and show what we'd keep, change or rebuild.

“How do I know whether the leads are actually good?”

Where the business and tracking allow it, we work towards understanding which enquiries have real value.

“Will you keep telling me to increase budget?”

Not automatically. More spend isn't the answer to weak performance; increases should follow evidence.

“Will I understand the reports?”

Reporting should tell you what happened, why it matters and what we're doing next.

“Will I know what you're changing?”

Yes. You retain account access and should understand the direction and reasoning.

Pricing FAQ

Questions business owners usually ask us.

How much should I spend on Google Ads?

There isn't one correct budget. It depends on your service, location, competition, job value and available search demand. We'll recommend a sensible starting range.

Is the £449 setup fee required?

Yes where the account requires our full setup/onboarding process. It covers research, structure, integrations, conversion setup and pre-launch checks.

Is my Google Ads budget included in the monthly fee?

No. Ad spend is separate and paid directly to Google.

How many campaigns and ad groups will I get?

We don't force every business into the same number. Structure depends on budget, services, locations, search demand and required management depth.

How quickly should I expect results?

It depends on the account and market. Existing historical data may provide signals sooner; a new account needs time to collect meaningful data. We don't promise unrealistic fixed lead timelines.

Can you guarantee leads or revenue?

No responsible agency can guarantee a specific number. We can control the quality of strategy, setup, measurement, testing and optimisation.

What if I already have a Google Ads account?

We'll review what's there before deciding whether it should be improved, restructured or rebuilt.

Do I need a new website?

Not necessarily. Sometimes CRO improvements are enough; sometimes a dedicated landing page makes more sense.

Are landing pages included?

Premium includes up to 3 conversion-focused landing pages. Additional pages are priced separately.

What's included in the £25/day small-business option?

It's a lighter Google Search management option. Final scope is agreed before launch so it isn't confused with Premium-level tracking, CRO and optimisation.

Will I be able to see what you're doing?

Yes. You retain access to your Google Ads account and relevant reporting.

Can I upgrade later?

Yes. Move up when budget, complexity, measurement needs or growth opportunity justify it.

What if Google Ads isn't right for my business?

We'll tell you. We'd rather identify a weak commercial fit before you commit than charge for an account we don't believe has a sensible opportunity.

Free Google Ads Audit

Before you spend more, find out where your Google Ads can improve.

Show us your business and current account. We'll identify the biggest opportunities and recommend the management level that makes commercial sense.

Get My Free Google Ads Audit →

Prefer to talk it through first? Book a 30-minute call with us

No obligation · No hard sell · Clear next-step recommendation