PPC tracking and reporting that shows which ads produce real leads. We set up Google Ads conversion tracking, call tracking, Tag Manager and Enhanced Conversions, then send a weekly report and build a dashboard you can check any time.
Most tracking setups were added piece by piece: a GA4 tag here, a Meta pixel there, a call tracking number nobody connected.
The result is duplicate conversions, calls that never show up and leads labelled Direct. Every bidding decision is then made on bad data.
Three layers, built in this order.
Every form, call and booking is set up as a conversion in Google Ads, counted once, with its keyword and campaign attached.
Conversions API and Enhanced Conversions run alongside browser tags, and qualified leads from your CRM are sent back to Google Ads and Meta.
A Looker Studio dashboard shows leads and cost per lead by channel, with a plain-English summary you can act on.
Client success story
When Miella Plumbing & Construction Ltd first approached AdsFlair, they were a skilled team relying almost entirely on word-of-mouth and unpredictable referrals. Their phone rang some weeks and stayed silent others, and previous generalist agencies had only ever delivered impressions and clicks, never tracked, booked jobs.
As their dedicated Google Ads marketing agency, we rebuilt their acquisition engine from the ground up: hyper-local Google Search campaigns around their real service radius, strict negative keyword lists to filter out DIY and price-shopper traffic, and conversion tracking that mapped every phone call and quote request back to the exact keyword that drove it.
Within 90 days, Miella went from chasing work to choosing it, filling their diary with high-margin installation and construction projects and finally seeing exactly which campaigns produced revenue.
Trusted by Businesses Across the UK & Beyond
Owners of trade and local service businesses on working with AdsFlair.
“AdsFlair delivers qualified, high-ticket extension and renovation inquiries consistently. Truly in a league of their own for construction marketing.”
“Transparent reporting and genuine commercial understanding. The call tracking and lead qualification setup changed how we run our sales pipeline.”
“Within six weeks of AdsFlair taking over our Google Ads, our monthly booked boiler installations doubled while our cost per lead dropped by 34%.”
“The landing page and tracking work alone paid for itself in the first month. We can finally see which campaigns bring in commercial contracts versus one-off jobs.”
“Every previous agency treated us like a generic client. AdsFlair actually understands HVAC seasonality and built campaigns around it. Our winter pipeline has never looked this healthy.”
“AdsFlair rebuilt our Google Ads from scratch and finally put proper call tracking in place. We went from guessing which ads worked to knowing exactly which keyword booked which job.”
Four steps. You approve each one before we move to the next.
We go through your account history to find where budget is leaking and what can be fixed this week.
A list of every event, tag and conversion we will set up, signed off by you before we touch the site.
Tags, conversions and call tracking go live and are tested against real form fills and calls.
Checks that conversions keep firing, plus a dashboard and report that show leads, not vanity metrics.
Six parts, set up once and checked every week.
Full GTM container setup with tags, triggers, and variables for all your key conversion events.
Track form submissions, phone calls, live chats, purchases, and any other valuable actions.
Dynamic call tracking numbers to attribute phone enquiries to specific ads and keywords.
First-party data setup for enhanced conversions to improve bidding accuracy and attribution.
Clear, jargon-free weekly reports showing leads, cost per lead, ROAS, and trend data.
Looker Studio dashboards with live data so you can check performance any time.
Plenty of service businesses run ads on incomplete data: calls not counted, forms counted twice, or leads never matched to the job they became. Fixing the measurement first means every later bid, budget and keyword decision rests on real numbers.
This service covers ad tracking and reporting: tags, conversions, call tracking and weekly reports. If you need a full GA4 build, CRM sync or server-side tracking, our web analytics service covers that.
Conversion tracking in Google Ads, call tracking, Tag Manager and Enhanced Conversions, plus a weekly report and a live dashboard. Together they show which keywords and campaigns bring calls and forms.
PPC tracking and reporting covers your ad conversions and the weekly numbers. Web analytics goes deeper: a full GA4 setup, CRM sync and server-side tracking across your whole site.
Yes. Calls from your ads and from your website are tracked, so you can see which keyword and campaign produced each call.
Every week, plus a dashboard you can check at any time.
Yes. Tracking is configured to respect your cookie consent banner, with Consent Mode used where it applies.
