Revenue, not just clicks. Stop burning ad spend on campaigns nobody is watching. We build and manage Google and Meta campaigns for plumbing businesses across the UK, and we report on revenue, not impressions.
To a national agency, you are an account number. Your campaigns run on the same template as a client in a completely different trade.
That template does not know plumbing. It does not know which postcodes you serve, which suburbs buy, or what your competitors down the road are bidding on.
Three things we do for every account, every week.
Precise location targeting across your service area, down to the postcode. Every pound goes toward buyers you can actually serve.
We put you in front of people at the moment they are ready to buy or book, and we skip the ones who are only browsing.
Ad copy, landing pages and bids are tested on a schedule. What wins stays. What loses is cut. Your cost per customer comes down.
Client success story
When Miella Plumbing & Construction Ltd first approached AdsFlair, they were a skilled team relying almost entirely on word-of-mouth and unpredictable referrals. Their phone rang some weeks and stayed silent others, and previous generalist agencies had only ever delivered impressions and clicks, never tracked, booked jobs.
As their dedicated Google Ads agency, we rebuilt their entire acquisition engine from the ground up: hyper-local Google Search campaigns geofenced to their real service radius, strict negative keyword lists to filter out DIY and price-shopper traffic, and server-side conversion tracking that mapped every phone call and quote request back to the exact keyword that drove it.
Within 90 days, Miella went from chasing work to choosing it, filling their diary with high-margin installation and boiler jobs and finally seeing exactly which campaigns produced revenue.
Trusted by Businesses Across the UK & Beyond
Owners of trade and local service businesses on working with AdsFlair.
“AdsFlair delivers qualified, high-ticket extension and renovation inquiries consistently. Truly in a league of their own for construction marketing.”
“Transparent reporting and genuine commercial understanding. The call tracking and lead qualification setup changed how we run our sales pipeline.”
“Within six weeks of AdsFlair taking over our Google Ads, our monthly booked boiler installations doubled while our cost per lead dropped by 34%.”
“The landing page and tracking work alone paid for itself in the first month. We can finally see which campaigns bring in commercial contracts versus one-off jobs.”
“Every previous agency treated us like a generic client. AdsFlair actually understands HVAC seasonality and built campaigns around it. Our winter pipeline has never looked this healthy.”
“AdsFlair rebuilt our Google Ads from scratch and finally put proper call tracking in place. We went from guessing which ads worked to knowing exactly which keyword booked which job.”
Four steps. You approve each one before we move to the next.
We go through your account history to find where budget is leaking and what can be fixed this week.
A campaign structure built around your services, your postcodes and the customers you want more of. You sign it off before launch.
New ad variants, tracking for every call and form, and landing pages built to convert.
Weekly performance sprints and reports that show profit, not vanity metrics.
Running a plumbing and heating business is fast-paced, you shouldn't have to waste time answering calls from people looking for cheap DIY advice or emergency call-outs 40 miles outside your service radius.Standard marketing agencies set up basic campaigns with broad keywords, leaving you paying for searches like “how to fix a leaking tap DIY” or “free council boiler grants.” At AdsFlair, we deploy hyper-targeted negative keyword lists, radius geofencing, and technical dynamic call tracking so your gas engineers only handle paid, high-margin job inquiries.
Wasting money on people looking for cheap DIY advice or emergency call-outs 40 miles outside your service radius.
Paying for searches like “how to fix a leaking tap DIY” or “free council boiler grants.”
Running generic ads without dynamic call tracking or negative keyword scrubbing.
Your gas engineers stuck fielding low-value enquiries instead of paid, high-margin job bookings.
We structure your Google & Meta Ads campaigns to prioritize profitable boiler replacements and heating installs over low-value tap-washer fixes.
Capture high-value boiler replacement searches from homeowners and landlords looking for Gas Safe registered installers.
Dominate local emergency searches for fast call-out burst pipes, radiator leaks, and emergency drainage clear-outs.
Target local businesses, letting agents, and property managers needing recurring annual gas safety inspections and commercial maintenance.
Attract homeowners looking for complete central heating power flushing, unvented cylinder setups, and bathroom plumbing overhauls.
Getting a homeowner to click your ad is only 10% of the battle; converting that click into a phone call or instant quote request requires technical precision.
We integrate CallRail and Analytics tools directly with Google Ads, letting you see exactly which keyword generated each booked boiler install.
80%+ of plumbing searches happen on mobile phones. We build lightning-fast landing pages with tap-to-call buttons and instant photo-upload quote forms.
We connect your Google and Meta ads straight to GoHighLevel or Google Sheet so your dispatch team can quote leads within seconds.
As a plumber PPC agency, we build campaigns around the exact areas you serve, so your budget only reaches customers you can take on.
Most local plumbing and heating firms start with an ad budget between £600 and £3,000 per month depending on their service radius (e.g., London vs. Manchester) and competitor density. Our management fee operates separately with complete transparency.
We build extensive negative keyword lists blocking terms containing “DIY,” “how to,” “free,” “council,” “Screwfix,” and “B&Q.” This ensures your ad spend is spent purely on customers looking to hire a paid Gas Safe engineer.
Google Ads captures immediate, high-intent emergency searches (“boiler broken near me”), while Meta (Facebook/Instagram) Ads works exceptionally well for visual transformation funnels like high-ticket bathroom refits and new boiler replacements.
Most plumbing and gas clients see their first qualified leads within 3 to 7 days of campaign launch, since Google Ads can go live same-day and phone tracking is set up before your ads start running.
We build geofenced campaigns around your exact service radius, whether that's a single town or a cluster of postcodes across a wider county. You only pay for clicks inside the areas you actually cover.
We can build dedicated, mobile-first landing pages for boiler installs, emergency repairs, and gas safety checks that convert far better than a generic homepage, or work with your existing site if it's already optimised.
Practical guides on keywords, budgets and emergency callout campaigns, written for plumbing and heating businesses.
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