Leicester PPC agency

PPC Management in Leicester for Trades and Local BusinessesPPC Management Leicester

PPC management from a Leicester PPC agency that works with trades and local service businesses. We run your Google Ads, and Meta Ads where they fit, for tracked calls and enquiries rather than clicks. Campaigns go live within 5 business days, from £499 a month on rolling monthly terms.

Free. No obligation. Findings within 48 hours.
  • Google Premier Partner
  • No lock-in contracts
Campaign performance
Real accounts
Google Ads dashboard: 674 conversions, 260 lead forms and 406 phone callsGoogle Ads dashboard for a client account, 1 to 31 MarchGoogle Ads dashboard for a client account, 15 March to 13 AprilGoogle Ads campaign view for a client account, 15 March to 13 April
Screenshots from AdsFlair-managed Google Ads accounts.

Why Leicester Businesses Pay for PPC Clicks That Never Convert

What's happening

To a national agency, you are an account number. Your campaigns run on the same template as a client in a completely different industry.

That template does not know Leicester. It does not know that you cover Oadby and Wigston but not Hinckley, which postcodes actually buy, or what the firm down the road is bidding on.

What it costs you

  • Cost per acquisition keeps climbing. Each new customer costs more than the last.
  • You pay for clicks you cannot serve. People outside your radius, job seekers, bargain hunters.
  • Your budget runs dry early. Local competitors pick up the customers searching after lunch.

Here is what changes with AdsFlair

You own the accounts. Your Google and Meta ad accounts stay in your name, with full admin access.
You see the bidding. Every strategy, budget change and test is logged and explained.
We filter relentlessly. Search terms are reviewed every week. Irrelevant queries become negative keywords before they cost you twice.

How We Manage Your PPC Every Week

Three things we do for every account, every week.

Leicester and Leicestershire Targeting

Targeting is set to the postcodes and towns you actually cover, from the city to Oadby, Blaby, Loughborough or Market Harborough. No paying for clicks from places you will not drive to.

  • Radius and postcode targeting, around the areas you actually serve
  • Exclusions for areas you do not cover
  • Local ad copy, call extensions and location assets

High-Intent Search Campaigns

We put you in front of people at the moment they are ready to buy or book, and we skip the ones who are only browsing.

  • Keywords mapped by intent and margin
  • Local Services Ads where your trade qualifies
  • Meta retargeting to bring back visitors who did not convert

Continuous CRO and Split Testing

Ad copy, landing pages and bids are tested on a schedule. What wins stays. What loses is cut. Your cost per customer comes down.

  • A new ad or landing page test every month
  • Call and form tracking on every campaign
  • Results shared in plain English, including the tests that lost

Proof From Real Accounts

50+
UK clients managed
6+ years
running UK paid media accounts
Premier
Google Premier Partner certified
£2M+
in managed ad spend

Client success story

How AdsFlair Scaled Miella Plumbing & Construction Ltd Into a Booked-Out Local Brand

The challenge

When Miella Plumbing & Construction Ltd first approached AdsFlair, they were a skilled team relying almost entirely on word-of-mouth and unpredictable referrals. Their phone rang some weeks and stayed silent others, and previous generalist agencies had only ever delivered impressions and clicks, never tracked, booked jobs.

What we did

As their dedicated Google Ads marketing agency, we rebuilt their acquisition engine from the ground up: hyper-local Google Search campaigns around their real service radius, strict negative keyword lists to filter out DIY and price-shopper traffic, and conversion tracking that mapped every phone call and quote request back to the exact keyword that drove it.

The result

Within 90 days, Miella went from chasing work to choosing it, filling their diary with high-margin installation and construction projects and finally seeing exactly which campaigns produced revenue.

Trusted by Businesses Across the UK & Beyond

What Our Clients Say

Owners of trade and local service businesses on working with AdsFlair.

“AdsFlair delivers qualified, high-ticket extension and renovation inquiries consistently. Truly in a league of their own for construction marketing.”
PRPaul ReynoldsReynolds Builders
“Transparent reporting and genuine commercial understanding. The call tracking and lead qualification setup changed how we run our sales pipeline.”
MTMark ThompsonThompson Gas & Plumbing
“Within six weeks of AdsFlair taking over our Google Ads, our monthly booked boiler installations doubled while our cost per lead dropped by 34%.”
DHDave HarrisonHarrison Plumbing
“The landing page and tracking work alone paid for itself in the first month. We can finally see which campaigns bring in commercial contracts versus one-off jobs.”
CBCallum BryantFounder, Bryant Pest & Property Services
“Every previous agency treated us like a generic client. AdsFlair actually understands HVAC seasonality and built campaigns around it. Our winter pipeline has never looked this healthy.”
ACAmy ChenDirector, Chen HVAC Solutions
“AdsFlair rebuilt our Google Ads from scratch and finally put proper call tracking in place. We went from guessing which ads worked to knowing exactly which keyword booked which job.”
RFRyan FletcherOwner, Fletcher Gas & Plumbing

From Free Audit to Live Campaigns in Four Steps

Four steps. You approve each one before we move to the next.

  1. 01

    Deep-Dive Audit

    We go through your account history to find where budget is leaking and what can be fixed this week.

    48 hours
  2. 02

    Blueprint Architecture

    A campaign structure built around your services, your postcodes and the customers you want more of. You sign it off before launch.

    Week 1
  3. 03

    Precision Launch

    New ad variants, tracking for every call and form, and landing pages built to convert.

    Live within 5 business days
  4. 04

    Scale and Optimise

    Weekly performance sprints and reports that show profit, not vanity metrics.

    Every week
Get Your Free PPC AuditStep 01 costs nothing and commits you to nothing.

What Our PPC Management Covers

Google Search, Performance Max and Local Services Ads, plus Meta Ads where they make sense for you.

Keyword research, ad copy, bids and budgets, with search terms reviewed every week.

Conversion and call tracking, so every lead is tied to the keyword that brought it.

Landing page checks and a weekly report that shows leads and cost per lead.

PPC Management Pricing

Management starts from £499 a month plus a one-time £449 setup, with no hidden fees. Most clients spend £500 to £3,000 a month on ads, and we recommend at least £500. Rolling monthly terms, 30 days' notice. Want a figure for your business? Book a 30-minute call and we will talk through budget and fees.

Your PPC Agency in Leicester

AdsFlair is a PPC management company based at 8 Percy Street, Braunstone Town, Leicester. We work with trades and local service businesses across Leicester and Leicestershire, and with clients across the UK. You get one specialist who knows your account, weekly optimisation and reporting you can read in five minutes.

  • Local targeting: campaigns built around the Leicester postcodes and nearby towns you actually cover, not the whole East Midlands.
  • Lead tracking: calls and form enquiries are tracked as conversions, so budget follows the searches that become jobs.
  • One point of contact: you speak to the person managing the account, by call, email or WhatsApp.

Frequently Asked Questions

How much does PPC management cost in Leicester?

Management starts from £499 a month plus a one-time £449 setup, with no hidden fees. Most trade and local service clients spend £500 to £3,000 a month on ads on top of that, paid directly to Google.

Are you based in Leicester?

Yes. AdsFlair is based at 8 Percy Street, Braunstone Town, Leicester LE3 2FL. We work with businesses across Leicester and Leicestershire, and with clients across the UK.

How quickly will I see results from PPC?

Campaigns usually go live within 5 business days of your sign-off, and enquiries normally start in the first week. Expect clearer improvements over 30 to 90 days as testing builds up. We will not promise a number before we have seen your account.

Can you run PPC for my local area only?

Yes. Every campaign is targeted to the areas you actually work, whether that is Leicester city, a few Leicestershire towns, a county or the whole UK, so you only pay for clicks from people you can serve.

What is the minimum ad budget for PPC?

We recommend at least £500 a month in ad spend, which gives campaigns enough data to optimise. The right budget depends on your area, competition and keywords, and we will advise on it in your free audit.

Do you lock clients into long-term contracts?

No. We work on a rolling monthly basis with no 12-month lock-ins or early termination fees. You can cancel with 30 days’ notice, and your ad accounts stay in your name.

What is included in a free PPC audit?

A review of your existing Google Ads account if you have one, keyword research for your business, a look at what competitors are running, a landing page check and a written recommendation. There is no obligation to work with us.

Still have a question? Call +44 7846 860357

Get Your Free PPC Audit

Let's Analyse Your Current PPC Performance

Book a no-obligation strategy call with a senior media buyer. Four fields, under a minute.

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